π€ Real Madrid extends its sponsorship agreement with Adidas until 2034
Real Madrid has extended its sponsorship agreement with Adidas for a further eight seasons, which began in 1980 and which has brought the club significant success in European football.
Real Madrid and Adidas have officially announced the extension of their sponsorship agreement for eight more seasons. Thus, the Madrid club and the sports clothing brand assure the continuation of the most successful and long-term partnership in world football. This historic partnership originally began in 1980. Since then, the relationship between the two organizations has cemented Real Madrid as European football's dominant force, winning eight Champions League titles while playing with three streaks. Over the course of more than 35 years of collaboration, the kit designs have honored Madrid's history, culture and fan base. The brand has dressed the likes of Zinedine Zidane, David Beckham, Toni Kroos and Jude Bellingham. Fans still remember the famous gold detailed shirt from the 2011/2012 season. Also noteworthy is the historic all-white centenary kit of 2002, which was immortalized by Zidane's unforgettable volley in Glasgow. With this strategic renewal, Real Madrid secures a historic long-term agreement. The club thus ensures that it will maintain its leading position both economically and in terms of global sporting innovation.